Positive brand expression for Biogen

New employee welcome book brings a smile and details from HR

We love this kind of brief. Biogen had very exacting standards for quality and gave us total creative freedom. Red Hill won the account for print agency PASCO by focusing on evoking brand values.


The brief

The human resource team at Biogen needed to produce an employee information booklet to explain detailed policy to new employees.

Creative approach

Our idea was simple: illustrate each policy concept using naturalistic and human centered photography. We pitched easy to read layouts with generous whitespace to invite employees to reflect on their horizons.

What we learned

Be bold, be proactive, and above all listen! Biogen was very careful in selecting an agency and, as can be common in France, asked for some concept work before choosing us. We were confident in our approch and delighted to have been selected.